Portfolio – Case Study
La Florería by RojaOsa
From a general knitwear store to a handcrafted botanical floristry with its own identity, international reach, and proven sales.
Expertises
Services
The Origin
A brand born from a life moment
RojaOsa was born in March 2024 from a deeply personal place: an artist and mother creating while nursing her newborn. The name captures that instinct—the bear protecting her cubs, the red of passion. From there, we built the full identity: logo, color palette, and strategic direction. The first product signal came when an international client ordered crocheted tulips, planting the seed for La Florería.
The Challenge
Finding the brand’s true center
After a year of exploring various textile products, a clear answer emerged from the artist’s own inspiration: Nature. The pivot to La Florería wasn’t a correction; it was a recognition of the flowers already living in her work.
Design Decisions:
What changed and why
While the dominant red stayed as the brand anchor, a vibrant floral palette was added. We structured a deep content architecture—Flowers, Garden, Bouquets—with clear visual submenus. We established art direction guidelines so the artist could photograph products autonomously. Typography mixed digital and handcrafted elements seamlessly.
Results
A solid foundation
isn’t measured in clicks. RojaOsa’s digital home gave the brand its ground: product, visual language, and tone finally speaking the same language. That consistency brought a U.S. multi-brand store order of 100 crocheted Tulips, 77+ pieces sold at a single market, and a community that keeps coming back.
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